COACHING, CONSULTIUNG & EDUCATION
CASE STUDIES
Real Results From Our Clients
Hair dressing education
Heducation
Starting Point
Heducation had a clear vision but not much of a digital presence. The brand didn’t have a course built out, no real online community, and no advertising system in place. The goal was to create everything needed to bring the idea to life and then drive people to it.
Branding
We developed the look and feel for Heducation so it had a strong identity. Logos, colors, fonts, and overall style were locked in to give consistency across every touchpoint.
Course Content
The program was mapped out into modules and lessons. We worked through the structure, created materials, and set it up in a way that was easy to consume online.
Community
A private space was created for members to connect, share progress, and stay engaged. This added ongoing value and helped keep people active inside the program.
Getting Online
All of this was brought together with a professional website and backend setup. The course, community, and brand assets were integrated into one place so it felt seamless for new members.
Ads
Once the foundation was built, we launched ads to drive traffic and enrollments. Different ad angles were tested, from results and transformation, to authority, to lifestyle stories.
$24
Cost Per Acquisition
$499
Customer Value
20x
Return On Ad Spend
FUNNEL
AD VARIATIONS
Personal development
The Awakened
Starting Point
The first push for The Awakened Parenting relied almost completely on content. The strategy was to post on social media, write blogs, and try to build an organic audience that would eventually buy. While this created some visibility, it was slow and unpredictable. The effort going into content wasn’t turning into steady sales or leads.
The Shift
We moved the focus away from organic-only and put energy into ads built to convert. Instead of hoping posts would get seen, ads allowed us to put the message directly in front of the right parents. The goal was simple: turn awareness into measurable leads and sales.
Ad Funnel Build
Clear ad-to-website flow with landing pages designed to get action, not just traffic.
Message Testing
Multiple ad angles were created to speak to pain points, desired outcomes, and emotional drivers parents relate to.
Consistent Visibility
Ads guaranteed reach every day, rather than waiting for content to hit the algorithm.
Tracking and Optimization
Every step of the ad journey was tracked, giving us data to refine audiences, creative, and spend.
Results of the Pivot
Sales became consistent rather than occasional spikes from content
Leads grew steadily with clear tracking in place
Less reliance on organic reach and more control over growth
Ads created leverage, freeing up time that was previously spent trying to produce endless posts
$207
Cost Per Acquisition
$7997
Customer Value
38x
Return On Ad Spend
FUNNEL
holistic health
Transform Your Life Within
From Live Events to Booked Calls
At the start we were running everything around live events. They worked for engagement but they were hard to run, needed a lot of planning, and didn’t give us consistent lead flow. We decided to move everything into a booked call funnel. Now instead of pushing people to one-time events, we focus on getting them to book a 1:1 call. It feels more personal, it’s easier to scale, and it gives us a steady flow of conversations.
Landing Page
We rebuilt the page to drive booked calls, with a clear headline, social proof, and a calendar tool for instant scheduling.
Follow Ups
Automated reminders and pre-call content help build trust and reduce no-shows.
Scalability
Calls can run year-round instead of being tied to an event date, so we can spend more consistently and optimize campaigns better.
Ad Angles
Instead of leaning on one main message, we tested different angles to see what hit best:
Transformation and results, showing the life change people want
Pain points, speaking to feeling stuck or lacking clarity
Aspirational, showing what life could look like
Authority and trust, using credibility and proof
Lifestyle and emotional, telling stories to pull people in
Running lots of angles gave us flexibility and let us see which hooks got traction.
Results of the Pivot
Consistent lead flow without waiting on events
Better tracking and optimization on ad spend
More personal conversations that convert higher
Creative flexibility with ads to keep things fresh
$385
Cost Per Acquisition
$10,000
Customer Value
26x
Return On Ad Spend
FUNNEL
AD VARIATIONS
